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Hotel Heroes
"The balance between the direct and OTA channels has fundamentally changed."
Alisa Voitika · October 07, 2019
This article was contributed by Blessy Townes, Vice President & Head of Digital at Dis...
Ask the Hotel Heroes: "RevPAR alone tells you little about the success of a hotel"
Alisa Voitika · September 30, 2019
Each month, the Hotel Heroes - our panel of trusted hospitality industry experts - answer...
The three steps to building a future-proof distribution budget
Alisa Voitika · September 19, 2019
As part of our Hotel Heroes program, the hotel industry leaders offer their insights and a...
Amoma ceases trading: "Offering the cheapest price does not guarantee conversion"
Alisa Voitika · September 16, 2019
Online travel agent Amoma - subject to the ire of many hoteliers due to frequent rate unde...
Ask the Hotel Heroes: "OTA commissions are an unnecessary expense - fund your direct booking campaigns instead!"
Alisa Voitika · August 30, 2019
Each month, the Hotel Heroes - our panel of trusted hospitality industry experts - answer...
Solving the puzzle of conversion attribution
Alisa Voitika · August 09, 2019
Measuring the impact of each touchpoint of a conversion can be tricky - the disjoined data...