It’s no secret that when email marketing is done properly, hoteliers can see a high return on investment (ROI). Outside of hospitality, email is one of the most profitable channels available — for every $1 spent on email marketing, the average ROI is $42.
While many hotels use email marketing for post-booking communications, such as pre-arrival, in-stay, or driving loyalty, few are maximizing their potential for revenue generation and new bookings.
The problem is that most hotels don't have easy access to the right data about their customers. This, coupled with outdated tech systems, and a lack of time and resources, means that hotels continue to overlook a key opportunity in email marketing.
This guide explores the impact that email marketing can have across the entire customer journey, with real-life examples from Point.A Hotels. Read on to learn how to turn email into your hotel's high-impact growth channel.
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