Easter might not be up there with Christmas, Thanksgiving or Chinese New Year in terms of leisure travel but it’s still an important revenue opportunity for hotels. For example, over 11 million people planned an overnight trip in the UK alone over Easter 2024.
When it comes to winning those bookings, website personalization can make all the difference. Hotels working with Triptease can take full advantage of the travel boom during holiday periods by using seasonal content that connects with what guests are looking for at different times of the year.
In this blog we’ve highlighted five top website messaging tips that helped Triptease customers fight off competitors and OTAs to win direct bookings over Easter 2024. And this is just a taste of the personalization strategies hoteliers around the world are successfully employing throughout the year to give themselves a competitive advantage.
Breaking the standard browsing experience creates a memorable moment that captures attention immediately—essential for announcing special Easter packages.
One UK and Ireland hotel group drove bookings around the Easter holidays by promoting their special 10% spring offer through a full-screen welcome message, shown when people landed on their site.
The use of vibrant, spring-like colours created a stand-out experience the moment a visitor arrived. This message helped generate 915 bookings that delivered $384,756.24 in revenue.
Sometimes once isn’t enough. The same hotel group also used messages to win over wavering visitors by repeating the offer when necessary. Triptease’s sophisticated targeting capability identified visitors showing ‘exit intent’ - i.e. they were likely to leave without booking - so that the Full Screen message could be triggered a second time, reinforcing the great deal on offer.
This reminder really did the trick: it helped to generate 317 bookings and $130,724.89 in revenue.
Another example from a different hotel group strikes the balance between information and persuasion perfectly.
Imagine a guest is about to exit your website—you've only got a few more seconds to convince them to stay. The bold "SPRING OFFER" headline with a clear value proposition (15% discount) is immediately visible. This is followed by specific details about the offer, including booking deadline and stay dates, which means that guests can instantly make an informed decision about the offer.
The natural deadlines holiday periods provide are a great way to generate urgency among potential bookers. Countdown timers proved particularly effective for Triptease users around Easter 2024, with one casino hotel generating $129,898.29 in revenue by highlighting the deadline for their Spring special offer.
It makes sense. Travelers know hotels don’t control when holidays fall – they’re not just an artificial marketing deadline that can just be extended. So when potential guests see time running out on a special Easter rate, genuine fear of missing out adds more motivation to book.
Experience-based travel is growing in leaps and bounds, and is expected to be a key consideration in hotel bookings in 2025.
So rather than focusing solely on promoting room discounts, you can use Easter to boost other amenities too. Connecting offers like activities for kids, spa treatments and dining promotions to a holiday period gives guests another reason why they should choose your hotel.
These examples show how one Triptease client successfully used non-room offers to drive more Easter bookings.
To finish off, we've snuck in an example from 2025...
Hotel groups with multiple properties often face the challenge of creating messages that align with each property's unique identity while maintaining consistent group branding.
One Triptease client is currently balancing these needs by adapting spring imagery to match individual property styling while promoting the same compelling group-wide offers.
These proven strategies demonstrate the significant impact that personalized website messaging can have during key seasonal periods. The good news is that preparing for future holiday campaigns is easier than you might think.
Triptease On-site Messages allow hotels to quickly deploy targeted seasonal campaigns without requiring technical knowledge or IT resources. The easy-to-use interface means your marketing team can create, launch, and optimize eye-catching messages within minutes, not days or weeks.
Ready to elevate your website for the next major booking period? Contact Triptease today to learn how easy it is to implement these conversion-driving strategies for all your future seasonal campaigns.