[WATCH] Unlocking value from every channel - including the OTAs

We were joined in the office by Joe Pettigrew, Director of Revenue Maximization at Starwood Capital Group in Europe, for a live Q&A about his stellar presentation at the Direct Booking Summit.

Charlie and Joe got to grips with everything from channel management to unpackaged wholesale rates. Watch the recording to learn:

• How to use data to understand your audience on individual channels
• Why you need to take a guest-first approach to revenue management
• How to structure your pricing strategy on a channel-by-channel basis.

Interested in more content like this? Join us at the Direct Booking Summit in Dallas this October - tickets available now!