In our latest Spotlight on... report, Spotlight on... Direct Booking Strategies, we examined the methods hoteliers around the world are using to drive their direct bookings and boost engagement with their guests. From live chat to loyalty, OTAs to metasearch, we left no stone unturned...
Now, watch Triptease's Charlie Osmond join report author Lily McIlwain to discuss the findings - as well as give his own insights into what's on the horizon for hotels in 2018.
![[WATCH] A/B testing for hotels](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20AB%20testing%20for%20hotels%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWATCH%5D%20AB%20testing%20for%20hotels%5D.png)
![[WATCH] What’s new in 2022? Hotel Rate Parity Trends](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20What%E2%80%99s%20new%20in%202022_%20Hotel%20Rate%20Parity%20Trends%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWATCH%5D%20What%E2%80%99s%20new%20in%202022_%20Hotel%20Rate%20Parity%20Trends%5D.png)
