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Video: Experts discuss Google's metasearch CPA announcement
Feb 20, 2024 11:13:00 AM
Experts from Triptease discuss what Google's change to metasearch commission per stay models means for hotels.
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Google's killing commission-based models on metasearch. Join the webinar to get clarity from the experts on how hotels can still thrive on this channel.
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[Video] What is Google's Performance Max for Travel Goals?
Learn more about Performance Max for Travel Goals, an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
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What is commission bidding (CPA) and why is Google removing it?
Google has announced the end of commission-based metasearch bidding models for hotels. Find out what commission bidding is, and why Google is removing it.

Google kills metasearch commission bidding (CPA): What next?
Google announced it's ending commission-based metasearch models (CPA). Learn what this means and what hotels should do next.

Rethinking metasearch budgets in the response to Google's CPA changes
Find out why proactive financial planning for hotels in light of Google's metasearch bidding overhaul.
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[Video] What is Target Return on Ad Spend (tROAS)?
Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.

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