Google's announcement of the end of commission per stay for metasearch has rocked the world of digital marketing for hotels.
Watch a discussion between Charlie Osmond (Tripease co-founder), Jon Hickford (Group Product Manager) and Nigel Haig (Performance Marketing Director) covering:
- What Google's announcement on metasearch commission bidding (CPA) means for hotels.
- Why Google have made this change to metasearch bidding.
- What the next steps are for hotels using metasearch commission bidding.
- Why some hotels may need to consider changing metasearch vendor.
It's a big change, and it can feel overwhelming. To help clarify the options we've put together this infographic:
%20-%20What%20next%20for%20hotels_%20(1).png?width=1920&height=1080&name=Google%20kills%20metasearch%20commission%20models%20(CPA)%20-%20What%20next%20for%20hotels_%20(1).png)
Concerned about your hotel's ongoing metasearch performance? Fill in the form to learn how Triptease could help.
![[Video] What is commission bidding (CPA) and why is Google removing it?](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png?width=320&height=320&name=Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png)
![[Webinar] Google kills CPA: How hotels can still win on metasearch](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png)
