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All the must-read articles for hoteliers looking to increase direct bookings.
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The tricky world of metasearch: trivago's balancing act
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Is Expedia's Automatic Rate Match worth it? What hotels need to know
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Hotelier’s guide to turning email into a high performing channel
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Metasearch findings: When deeper discounts don't win the click
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Google kills metasearch commission bidding (CPA): What next?
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CPC or CPA on Metasearch: Which one's right for you?
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The end of OTA undercuts: How hotels can win the pricing battle
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Five options for hotels on commission-based (CPA) metasearch models
Read more![[Video] What is Target Return on Ad Spend (tROAS)?](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png "[Video] What is Target Return on Ad Spend (tROAS)?")
[Video] What is Target Return on Ad Spend (tROAS)?
Read more![[Webinar] Google kills CPA: How hotels can still win on metasearch](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png "[Webinar] Google kills CPA: How hotels can still win on metasearch")
[Webinar] Google kills CPA: How hotels can still win on metasearch
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Rethinking metasearch budgets in the response to Google's CPA changes
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A product that pays for itself: 13X ROI with automated emails
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Who's undercutting you on Metasearch? Free parity health check
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Two ways hotels can use email data to convert potential guests
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The Hoteliers’ Guide to Metasearch Pricing in 2024
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New Metasearch undercut data: How does your hotel benchmark?
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Maximizing returns: Navigating budgets and costs in hotel Paid Search
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Two ways your booking engine leaks revenue (and how to fix it)
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McDreams Hotels doubles their CTR with Price Match on Metasearch
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Free Guide: Improve your metasearch strategy and boost revenue
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Automatically send enriched pre-booking customer data to Salesforce
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Metasearch parity solved: Increase bookings by 33%
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How to eliminate OTA price undercutting on hotel metasearch
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Metasearch costs are rising - here’s how hoteliers can prepare
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Run your own Booking.com Flash Deal - without the commission fee
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Outperform OTAs with the ultimate guide to hotel metasearch
Read more![[WATCH] How hotels can win on Paid Search in 2022](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20How%20hotels%20can%20win%20on%20Paid%20Search%20in%202022%5D.png "[WATCH] How hotels can win on Paid Search in 2022")
[WATCH] How hotels can win on Paid Search in 2022
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NEW DATA: How often are you being undercut on metasearch?
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What is hotel metasearch?
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Parity is a game changer for your hotel - Interview with Chris Peppers
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Hotel paid search strategy: the importance of branded keywords
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How hotels can improve ROI from non-branded paid search
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Parity Boost: How to be #1 in Google Hotel Ads when it matters
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Having the best rate on metasearch can triple bookings
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Metasearch: The rate parity battleground
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Is your metasearch strategy optimized for the travel rebound?
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The impact of Google's new 'free hotel booking links'
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How booking engine personalization can increase your metasearch performance by 118%
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The Papandayan: Using metasearch to strengthen the direct channel
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Triptease Meta drives double the average booking volumes for hotels
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How one budget hotel chain is outperforming the market despite Covid
Read more![[WATCH] Retargeting Webinar Series: Bring guests back to book direct](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Retargeting%20Webinar%20Series_%20Bring%20guests%20back%20to%20book%20direct%5D-1.png "[WATCH] Retargeting Webinar Series: Bring guests back to book direct")
[WATCH] Retargeting Webinar Series: Bring guests back to book direct
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America or Asia? The surprising truth of metasearch success
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Winter or weekends? The surprising truth of metasearch success
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Without rate parity, you better stay away from metasearch!
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Volume or value? The surprising truth of metasearch success
Read more![[WATCH THE WEBINAR] Metasearch: What hotels get wrong](https://www.triptease.com/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%20THE%20WEBINAR%5D%20Metasearch_%20What%20hotels%20get%20wrong%5D-1.png "[WATCH THE WEBINAR] Metasearch: What hotels get wrong")
[WATCH THE WEBINAR] Metasearch: What hotels get wrong
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There's a massive difference between hotels and OTAs on metasearch
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Metasearch, A/B testing and OTAs: The most popular topics of 2018
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What meta-on-meta means for your hotel
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If you're not on that channel, you're ceding your business to an OTA
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Can I stop OTAs from displaying wholesale rates?
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Are TripAdvisor's Sponsored Placements a good idea?
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Is Airbnb a friend or foe to hotels?
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Direct bookings via OTAs - they might be closer than we think
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Metasearch is growing. Google’s in the lead. Where do you fit in?
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New hotel? Here's how to use OTAs to drive future direct bookings
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