Metasearch

Auto Date Boost: Revenue intelligence meets marketing action

Auto Date Boost connects RMS insights to hotel marketing execution. It ...

Metasearch

Triptease Date Boost: Automatically focus marketing on your priority dates

Date Boost gives you more control over your priority dates and drive more ...

Metasearch & Distribution

The tricky world of metasearch: trivago's balancing act

The under-pressure metasearch has been trying out a new way of displaying its ...

Metasearch & Distribution

Is Expedia's Automatic Rate Match worth it? What hotels need to know

Discover the pros and cons of Expedia's ARM tool, and learn how alternate ...

Metasearch & Distribution

Hotelier’s guide to turning email into a high performing channel

This guide explores the impact that email marketing can have across the entire ...

Metasearch & Distribution

Metasearch findings: When deeper discounts don't win the click

How you can outsmart the OTAs with dynamic pricing, not deeper discounts.

Metasearch & Distribution

Google kills metasearch commission bidding (CPA): What next?

Google announced it's ending commission-based metasearch models (CPA). Learn ...

Metasearch & Distribution

CPC or CPA on Metasearch: Which one's right for you?

Ahead of Google’s removal of commission-based metasearch in February, compare ...

Metasearch & Distribution

The end of OTA undercuts: How hotels can win the pricing battle

Discover how hotels can win the pricing battle against OTA undercuts for good. ...

Metasearch & Distribution

Five options for hotels on commission-based (CPA) metasearch models

Google recently announced the end of commission-based metasearch models for ...

Metasearch & Distribution

[Video] What is Target Return on Ad Spend (tROAS)?

Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's ...

Metasearch & Distribution

[Webinar] Google kills CPA: How hotels can still win on metasearch

Google's killing commission-based models on metasearch. Join the webinar to get ...

Metasearch & Distribution

Rethinking metasearch budgets in the response to Google's CPA changes

Find out why proactive financial planning for hotels in light of Google's ...

Metasearch & Distribution

A product that pays for itself: 13X ROI with automated emails

Hotels are now seeing a 13X return on investment (ROI) and 4% website revenue ...

Metasearch & Distribution

Who's undercutting you on Metasearch? Free parity health check

Discover opportunities for precision discounting strategies to drive more ...

Metasearch & Distribution

Two ways hotels can use email data to convert potential guests

There are two ways you can use email data to get new guests and re-engage ...

Metasearch & Distribution

The Hoteliers’ Guide to Metasearch Pricing in 2024

Stop letting OTAs control your pricing strategy. Download the guide now for the ...

Metasearch & Distribution

New Metasearch undercut data: How does your hotel benchmark?

Find out how your hotel benchmarks against the OTAs according to Triptease 2023 ...

Metasearch & Distribution

Maximizing returns: Navigating budgets and costs in hotel Paid Search

Essential strategies, tips and best practices for hoteliers to optimize costs ...

Metasearch & Distribution

Two ways your booking engine leaks revenue (and how to fix it)

Recover lost bookings with 100% automated emails. Send cart abandonment to ...

Metasearch & Distribution

McDreams Hotels doubles their CTR with Price Match on Metasearch

Price Match on Metasearch helped McDreams Hotels tackle price undercutting on ...

Metasearch & Distribution

Free Guide: Improve your metasearch strategy and boost revenue

Introducing The Hotelier’s Guide to Metasearch 2023: Your updated guide to ...

Metasearch & Distribution

Automatically send enriched pre-booking customer data to Salesforce

Triptease is now fully integrated with the world’s biggest CRM provider - ...

Metasearch & Distribution

Metasearch parity solved: Increase bookings by 33%

Triptease Price Match on Meta allows hoteliers to adjust metasearch prices ...

Metasearch & Distribution

How to eliminate OTA price undercutting on hotel metasearch

Read our top advice on improving your metasearch rate parity and driving more ...

Metasearch & Distribution

Metasearch costs are rising - here’s how hoteliers can prepare

Watch the video to find out how the world of hotel metasearch is changing and ...

Metasearch & Distribution

Run your own Booking.com Flash Deal - without the commission fee

Tempted by Booking.com's latest Flash Deal promotion? Here's how hoteliers can ...

Metasearch & Distribution

Outperform OTAs with the ultimate guide to hotel metasearch

As travel reopens, metasearch is a golden opportunity for hotels to drive more ...

Metasearch & Distribution

[WATCH] How hotels can win on Paid Search in 2022

Join Erika Mendes, Google Partner Success Manager & Moriah Olschansky, ...

Metasearch & Distribution

NEW DATA: How often are you being undercut on metasearch?

What is considered good parity on hotel metasearch? We looked into our data to ...

Metasearch & Distribution

What is hotel metasearch?

Metasearch is a key marketing channel for hotels that can help grow your ...

Metasearch & Distribution

Parity is a game changer for your hotel - Interview with Chris Peppers

Chris Peppers, Director of e-Commerce at H-Hotels.com, discusses what it takes ...

Metasearch & Distribution

Hotel paid search strategy: the importance of branded keywords

Ask any hotel marketer about their Paid Search strategy and you’re bound to end ...

Metasearch & Distribution

How hotels can improve ROI from non-branded paid search

A short guide to help hotel marketers unlock success and drive higher returns ...

Metasearch & Distribution

Parity Boost: How to be #1 in Google Hotel Ads when it matters

[New Release] Read how Triptease used Google's stay-date bidding lever to boost ...

Metasearch & Distribution

Having the best rate on metasearch can triple bookings

As hotels navigate local lockdowns and travel restrictions, we hear about an ...

Metasearch & Distribution

Metasearch: The rate parity battleground

Watch the video to find out how the world of hotel metasearch is changing and ...

Metasearch & Distribution

Is your metasearch strategy optimized for the travel rebound?

Join the workshop to discover how you can capture more demand for your hotel. ...

Metasearch & Distribution

The impact of Google's new 'free hotel booking links'

As with any announcement from Google, the launch of free hotel booking links ...

Metasearch & Distribution

How booking engine personalization can increase your metasearch performance by 118%

'You can't have the acquisition strategy of a Ferrari with the conversion ...

Metasearch & Distribution

The Papandayan: Using metasearch to strengthen the direct channel

The Papandayan Hotel in Bandung, Indonesia is using Triptease Meta to ...

Metasearch & Distribution

Triptease Meta drives double the average booking volumes for hotels

Triptease Meta consistently outperforms the average meta performance in terms ...

Metasearch & Distribution

How one budget hotel chain is outperforming the market despite Covid

Hear how McDreams hotels in Germany are using strategic marketing and ...

Metasearch & Distribution

[WATCH] Retargeting Webinar Series: Bring guests back to book direct

Whether you're a complete beginner or a display advertising expert, learn how ...

Metasearch & Distribution

America or Asia? The surprising truth of metasearch success

Can a customer's searcher region dramatically impact your hotel's conversion ...

Metasearch & Distribution

Winter or weekends? The surprising truth of metasearch success

Using data across thousands of hotels, we look at the best month or day of the ...

Metasearch & Distribution

Without rate parity, you better stay away from metasearch!

We asked Hotel Hero Dr Jan Sammeck, Director of eCommerce at Deutsche ...

Metasearch & Distribution

Volume or value? The surprising truth of metasearch success

In an analysis of millions of auctions, we uncover the surprising secrets ...

Metasearch & Distribution

[WATCH THE WEBINAR] Metasearch: What hotels get wrong

A narrow focus on chasing ROI has handed OTAs five years of meta success whilst ...

Metasearch & Distribution

There's a massive difference between hotels and OTAs on metasearch

Why does metasearch matter to hotels? One word: Google. Find out how hotels can ...

Metasearch & Distribution

Metasearch, A/B testing and OTAs: The most popular topics of 2018

In this post, we round up ten of the most-read articles on the Triptease blog. ...

Metasearch & Distribution

What meta-on-meta means for your hotel

Meta-on-meta is the case when metasearch sites like TripAdvisor take part in ...

Metasearch & Distribution

If you're not on that channel, you're ceding your business to an OTA

Hotels need metasearch. That's the message we took away from this year's Direct ...

Metasearch & Distribution

Can I stop OTAs from displaying wholesale rates?

Expedia may be introducing 'multi-source channel rates' into their contracts ...

Metasearch & Distribution

Are TripAdvisor's Sponsored Placements a good idea?

What new opportunities do these ads present to hotels? And do hoteliers risk ...

Metasearch & Distribution

Is Airbnb a friend or foe to hotels?

The world of direct bookings has been buzzing of late. We've had a huge ...

Metasearch & Distribution

Direct bookings via OTAs - they might be closer than we think

Could an increasingly hotelier-friendly approach be part of Expedia's drive to ...

Metasearch & Distribution

Metasearch is growing. Google’s in the lead. Where do you fit in?

Metasearch is growing. Google's in the lead. Where do you fit in? Download your ...

Metasearch & Distribution

New hotel? Here's how to use OTAs to drive future direct bookings

At Triptease we believe that Direct is Best. We also believe that featuring on ...

Metasearch & Distribution

The big meta question

The big question: where do metasearch loyalties lie?  With hotels or ...