From AI-driven booking to shifting metasearch landscapes, the hospitality industry is evolving fast. We’ve rounded up the most important reads to help hoteliers stay informed and competitive. Keep up with the latest trends and insights by subscribing to the Triptease Direct Booking Digest.
OpenAI's Operator, an AI agent in research mode, is already handling tasks like booking hotels and integrating with Online Travel Agencies (OTAs) like Priceline. While Google Search still drives most traffic—keeping SEO top priority—marketers targeting tech-savvy audiences will be watching closely and preparing to optimize for AI-driven search as it evolves.
Discover how AI is changing hotel marketing
New regulations like the Digital Markets Act (DMA) in Europe are forcing Google to consider significant changes to its landing pages, which harken back to the tech giant’s early days. This could become more widespread, with recent action announced by US lawmakers and the UK’s Competition and Markets Authority. Hotels need to stay informed, as changes to Google can significantly impact direct bookings.
Learn what Google’s changes mean for hotels
Deflagging—breaking away from a franchise—has gained traction as more hoteliers weigh the costs and benefits of flying solo. Going fully independent can be a game-changer for some hotels — but without a big brand’s marketing and distribution power, you’ll need to be strategic to stay competitive. Working with the right partners and investing in the right tech stack is more important than ever.
Explore the pros and cons of going independent
Geo-based pricing sparks debate between boosting hotel revenue and maintaining ethical, guest-centric practices. While dynamic pricing can be justified with data, travelers increasingly value transparency, and location-based rates risk damaging trust if perceived as unfair. As guest awareness grows, staying transparent and communicating your hotel’s value over competitors is more important than ever.
Follow the debate on geo-based pricing
Boost your hotel's SEO with AI-driven travel blogs to attract more web visitors and direct bookings. Learn effective strategies and actionable prompts from industry experts.
Boost your hotel’s SEO with AI-driven content
Learn from leading hotel brands, exploring how they use personalization, technology, and sustainability to redefine luxury hospitality and deliver guest experiences.
See how luxury hotels are redefining guest experiences
Skip the million-dollar Super Bowl ads—this article shows hoteliers how to use creative, low-cost strategies like paid social media to attract guests during major events.
Make the Super Bowl a marketing win on a budget
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