It's been a busy start to the year, and as we approach the end of Q1, it's not slowing down. Learn tips to help you prepare for upcoming peak season, improve your customer experience, and boost your tech capabilities with our latest news.
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How to Build the Perfect Hotel Tech Stack
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Every hotel relies on core systems like PMS and revenue management, but the real edge lies in choosing the right add-ons, this article highlights how layering additional tools — aligned to your brand promise — is key to standing out and driving performance. During budget season, it’s tempting to cut “non-essential” tools, but the right tech stack can enhance the guest experience, increase bookings, and support your long-term goals. What’s essential for a boutique resort may be different for a city hotel, but building on strong foundations is crucial for every property. |
SiteMinder's Changing Traveler Report 2025
SiteMinder’s Changing Traveler Report shows travelers still love discounts — but they’re also willing to pay more for comfort and convenience. Some hoteliers are moving away from blanket discounts and instead offering price match discounts only when OTAs undercut them. This opens up opportunities to promote non-discount perks, like room upgrades, to attract higher-spending guests.
The #1 Thing Hotel Sales Teams Overlook When Selling to Meeting Planners
For many hotels, group and corporate bookings are some of the most valuable — but winning them isn’t just down to sales. This article highlights how marketing can support sales success by making sure group booking pages are clear and transparent, showcasing your best benefits, and building relationships earlier through useful content. Whether it’s highlighting sustainability initiatives or creating top-of-funnel guides for planners, marketing has a big role to play in securing more of these high-value bookings.
Top 2024 CX Fails in Travel and Hospitality: Lessons for Future Success
Poor personalisation and clunky booking flows cost hotels bookings. Fix these pitfalls to capture more bookings in 2025.
Avoid Missed Opportunities: Prepare for Peak Season
Peak season prep — tips for hotels on pricing, promotions, and fine-tuning your digital presence to maximize bookings.
Get ready for the busiest time of the year
The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
12 sharp lessons from top brands — bold storytelling, authenticity, and standing out in a crowded digital landscape.
Power up your marketing srategy
The 2025 direct booking playbook: Winning at digital marketing & metasearch
Ready to take control of your distribution in 2025? Watch our on-demand webinar with hotel tech leaders Paraty Tech and Triptease as we reveal proven strategies to boost your direct bookings through smart digital marketing and metasearch management. Perfect for hoteliers who want to reduce OTA dependence and maximize revenue, this session combines data-driven insights with practical tactics you can implement immediately.
Watch the webinar on-demand now
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Genevieve is a product marketing manager at Triptease.
