This week's hospitality roundup, we've got insights from industry leaders, plus practical tips on how to drive more direct bookings. From a deep dive into how AI is revolutionizing hotel content creation to the hidden group sales mistake costing hotels valuable business, here's everything hoteliers need to know right now.
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Is your group sales process pushing business away?
Many hotels make it unnecessarily hard for non-professional planners to book group stays—alienating their most valuable guests. Simplifying inquiry forms, using plain language, and taking a consultative approach could be the key to unlocking more direct group business.
How to fix your hotel’s group sales process and increase bookings
The must-have AI tools for hotel marketing in 2025—plus how to use them wisely
This article covers the top ways hotels can use AI to streamline marketing, with a key focus on content creation—from website translations to SEO copy. But don’t let AI do all the heavy lifting. Human input at every stage keeps your brand voice intact and avoids errors that can damage guest trust.
Best ways to use AI in hotel marketing (and why human input still matters)
Will AI travel agents reshape how guests find your hotel?
Perplexity’s new AI-powered hotel search is a sign of changing search habits, with AI agents guiding booking decisions. Hoteliers should prepare by keeping their content and imagery up to date on platforms like Tripadvisor, monitoring booking patterns from emerging AI channels, and ensuring direct booking links are visible alongside OTAs.
How AI travel search is changing hotel bookings—and what to do about it
Rising costs will squeeze hotel profits in 2025—are you ready?
CBRE’s latest outlook predicts hotel revenues will grow next year, but increasing labor, utility, and insurance costs mean protecting margins will be harder. Hoteliers should focus on driving high-margin direct bookings, managing operational costs, and identifying opportunities to improve efficiency without sacrificing guest experience.
CBRE’s hotel outlook 2025: How to protect profits as costs rise
Accor turns to TikTok to drive demand
Sofitel’s TikTok-first campaign aims to boost visibility and connect with younger travellers.
How Sofitel’s TikTok campaign is attracting younger hotel guests
US tourism hit by drop in international visitors
Inbound travel to the US is slowing, with a sharp decline in Chinese visitors contributing to the slump.
Why US hotel visitor numbers are down—and what’s behind the decline
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Megan is the Product Marketing Executive for Targeted Messages.
