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Is your metasearch strategy optimized for the travel rebound?
Apr 26, 2021 10:30:00 AM
Join the workshop to discover how you can capture more demand for your hotel. Learn about Google's new 'free booking links', OTAs undercutting, plus more.
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Video: Experts discuss Google's metasearch CPA announcement
Experts from Triptease discuss what Google's change to metasearch commission per stay models means for hotels.
![[WATCH] The Future of Google Travel](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20The%20Future%20of%20Google%20Travel%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWATCH%5D%20The%20Future%20of%20Google%20Travel%5D.png)
[WATCH] The Future of Google Travel
Watch the recording to hear Google's Sanjay Vakil and Olga Chatzidoukaki discuss the future of Google travel and what it means for hotels.
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Hotelier’s view: Performance Max & Google removing commission bidding
Angela Lau of The Ascott discusses Performance Max for Travel Goals, an alternative to Google's commission-based metasearch bidding model for hotels
![[Video] What is Google's Performance Max for Travel Goals?](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png?width=320&height=320&name=Feature-Image_%5B%5BVideo%5D%20What%20is%20commission%20bidding%20%28CPA%29%20and%20why%20is%20Google%20removing%20it_%5D.png)
[Video] What is Google's Performance Max for Travel Goals?
Learn more about Performance Max for Travel Goals, an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
![[WATCH THE WEBINAR] Metasearch: What hotels get wrong](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%20THE%20WEBINAR%5D%20Metasearch_%20What%20hotels%20get%20wrong%5D-1.png?width=320&height=320&name=Feature-Image_%5B%5BWATCH%20THE%20WEBINAR%5D%20Metasearch_%20What%20hotels%20get%20wrong%5D-1.png)
[WATCH THE WEBINAR] Metasearch: What hotels get wrong
A narrow focus on chasing ROI has handed OTAs five years of meta success whilst hotels have only seen modest impact. So what's going wrong?
![[Video] What is Target Return on Ad Spend (tROAS)?](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png?width=320&height=320&name=Feature-Image_%5B%5BVideo%5D%20What%20is%20Target%20Return%20on%20Ad%20Spend%20%28tROAS%29_%5D.png)
[Video] What is Target Return on Ad Spend (tROAS)?
Learn more about Target Return on Ad Spend (tROAS), an alternative to Google's soon-to-end commission-based metasearch bidding models for hotels.
![[WATCH] Unlocking value from every channel - including the OTAs](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWATCH%5D%20Unlocking%20value%20from%20every%20channel%20-%20including%20the%20OTAs%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWATCH%5D%20Unlocking%20value%20from%20every%20channel%20-%20including%20the%20OTAs%5D.png)
[WATCH] Unlocking value from every channel - including the OTAs
Watch Charlie Osmond and Director of Revenue Maximization Joe Pettigrew get to grips with everything from channel management to wholesale rates.
![[Webinar] Google kills CPA: How hotels can still win on metasearch](https://www.triptease.com/hs-fs/hubfs/Resources%20-%20feature%20images/Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png?width=320&height=320&name=Feature-Image_%5B%5BWebinar%5D%20Google%20kills%20CPA_%20How%20hotels%20can%20still%20win%20on%20metasearch%5D.png)
[Webinar] Google kills CPA: How hotels can still win on metasearch
Google's killing commission-based models on metasearch. Join the webinar to get clarity from the experts on how hotels can still thrive on this channel.

Google kills metasearch commission bidding (CPA): What next?
Google announced it's ending commission-based metasearch models (CPA). Learn what this means and what hotels should do next.