Google’s free web analytics service is the most widely-used in the world, and for good reason: it can give you almost any insight you need into the state of your online business.
But getting your Google Analytics (GA) tracking set up correctly is crucial to extracting valuable insights from the data it provides. This is particularly true for hotels because - unlike many other e-commerce websites - your digital experience is split across the marketing website and your booking engine. This makes tracking your data even more complex.
Right now hoteliers have never been busier, and setting up the right GA tracking probably feels like one more thing on an endless to-do list that you’ll never find time for. That’s why this guide is designed to make the process as quick and painless as possible - so that you can start reaping the benefits of robust web analytics tracking as soon as possible.
Download your free copy of the guide to find out:
- Why tracking is so challenging for hotels
- How website setup and browser usage impact your tracking
- Actions and best practices to improve your tracking today
- Why now is the time to upgrade to GA4, and what you’ll miss out on if you don’t
Ready to take your Google Analytics tracking up a level? Download your free copy now.
Holly is Head of Product Marketing at Triptease.
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