Ready for your brain to hurt - but "in a good way"?
In this clip from our Direct Booking Masterclass, you'll see what we mean. Search and analytics expert Barbara Pezzi delivered a crash course in getting the most out of Google Analytics as a hotelier, and she covered pretty much everything.
In the full session, Barbara explains how to set up better segments, customize your dimensions and metrics, and even connect your CRM to Google Analytics for single-user tracking and marketing campaigns.
Watch the full version below: