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Dec 30, 2020 3:00:00 PM
Find out how to set up better segments, customize your dimensions and metrics, and even connect your CRM to Google Analytics for single-user tracking.
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10 ways to improve your hotel's click-through rate
We use data from thousands of hotels to see the 10 best ways to ensure users are interacting with your content and clicking on your links, images and ads.
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[WATCH] Big data isn't scary — here's how all hotels can use it
Dutch group Bilderberg reveals how all hotels can use big data to grow direct bookings. And it's much easier than you think.
Hotel paid search strategy: the importance of branded keywords
Ask any hotel marketer about their Paid Search strategy and you’re bound to end up discussing one thing; keywords.
Easy agile techniques to try in your hotel
Paolo Torchio, Two Roads Hospitality, uncovers how you can foster and support Kanban, Agile and Scrum methodologies in your hotel's teams.
Two ways hotels can use email data to convert potential guests
There are two ways you can use email data to get new guests and re-engage potential ones. Which one is right for you?
How to get your hotel's marketing and revenue teams to collaborate
Unfortunately putting all your teams in one room and telling them to work together isn’t enough - or realistic, in case of hotel chains. Here are our tips.
NEW DATA: Is your booking engine working hard enough for your hotel?
Could your booking engine conversion rate be holding you back on mobile?
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[Masterclass] How Covid-19 is changing hotel UX design
Register now to discover how Covid-19 is changing the hotel user experience and how you can create mobile and desktop UX that converts.
CRM: A Hotelier's Guide, part 3 — A case study with Hotel Emma
“At just two and a half years old, we were number one in our market of 358 hotels.” We’ve heard from the experts, so now it’s time to hear from a hotelier who knows exactly what it’s like to seek, design, purchase, install, use and, as you
Amarante’s Success
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