ON-DEMAND WEBINARS

How to become an expert in Google Analytics for hotels

Dec 30, 2020 3:00:00 PM

Find out how to set up better segments, customize your dimensions and metrics, and even connect your CRM to Google Analytics for single-user tracking.

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"There's so much I didn't realise I could do in Google Analytics."

Ready for your brain to hurt - but "in a good way"?

In this clip from our Direct Booking Masterclass, you'll see what we mean. Search and analytics expert Barbara Pezzi delivered a crash course in getting the most out of Google Analytics as a hotelier, and she covered pretty much everything.

In the full session, Barbara explains how to set up better segments, customize your dimensions and metrics, and even connect your CRM to Google Analytics for single-user tracking and marketing campaigns.

Watch the full version below:

AUTHOR

Lily McIlwain

Lily is Lead Product Marketing Manager at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.