Triptease, the leading direct booking platform for hotels, today announced a new partnership with Cloudbeds, the innovative leader in hospitality management technology. Through this partnership, Cloudbeds customers can now access a complete set of digital marketing tools designed specifically to increase direct bookings and reduce reliance on Online Travel Agencies (OTA).
Metasearch
- Drive high-intent guests directly to their website from platforms like Google Hotel Ads, Tripadvisor, and Trivago — powered by real-time customer behavior and parity insights.
Paid Search
- Capture higher-converting traffic with fully managed paid search campaigns that use guest data to target only the most valuable searches.
Retargeting
- Bring back high-value guests with personalized, real-time dynamic ads that reconnect with visitors after they leave your website.
On-site Messages
- Personalize their website and booking engine with tailored content that targets specific guest segments — enhancing the booking experience and driving more direct revenue.
Parity Monitoring
- Identify and resolve OTA undercutting with real-time rate parity tracking and analysis, giving hoteliers back control of their pricing and boosting direct bookings.
Customer Data Analysis
- Unlock actionable insights from Triptease’s global dataset of over 10,000 hotels, giving hoteliers powerful performance benchmarking and data-backed recommendations to improve results.
“Triptease and Cloudbeds share a common goal: helping independent hotels thrive in an increasingly competitive online environment,” said Cinta Massó Díaz, Partnerships Manager at Triptease. “This partnership means Cloudbeds customers can easily access tools that connect their marketing and booking data, making it easier to attract and convert high-value guests directly on their website.”
For more information, visit Triptease.com and Cloudbeds.com.
About Triptease
Triptease helps hoteliers to increase their revenue by driving more direct bookings. The Triptease Data Marketing Platform provides full-funnel marketing for hotels, powered by their unique price, market, and customer data. This is then applied to industry-leading solutions for Metasearch, Paid Search, Display Retargeting, On-site Messages, Email, and Chat.
About Cloudbeds
Cloudbeds is the leading platform redefining the concept of PMS for the hospitality industry, serving tens of thousands of properties in more than 150 countries worldwide. Built from the ground up to be masterfully unified and scalable, the award-winning Cloudbeds Platform brings together built-in and integrated solutions that modernize hotel operations, distribution, guest experience, and data & analytics. Founded in 2012, Cloudbeds has been named a top PMS, Hotel Management System and Channel Manager (2021-2025) by Hotel Tech Report, World’s Best Hotel PMS Solutions Provider (2022) by World Travel Awards, and recognized in Deloitte’s Technology Fast 500 in 2024.
Megan is the Product Marketing Executive for Targeted Messages.
