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All the must-read articles for hoteliers looking to increase direct bookings.

Booking.com, Google and the Digital Markets Act
Google kills metasearch commission bidding (CPA): What next?
Metasearch findings: When deeper discounts don't win the click

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The tricky world of metasearch: trivago's balancing act

The tricky world of metasearch: trivago's balancing act

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An end to unfair practices: New laws to rein in power of OTAs

An end to unfair practices: New laws to rein in power of OTAs

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NEW DATA: Is your booking engine working hard enough for your hotel?

NEW DATA: Is your booking engine working hard enough for your hotel?

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Metasearch: The rate parity battleground

Metasearch: The rate parity battleground

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The impact of Google's new 'free hotel booking links'

The impact of Google's new 'free hotel booking links'

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How booking engine personalization can increase your metasearch performance by 118%

How booking engine personalization can increase your metasearch performance by 118%

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How to become an expert in Google Analytics for hotels

How to become an expert in Google Analytics for hotels

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The Papandayan: Using metasearch to strengthen the direct channel

The Papandayan: Using metasearch to strengthen the direct channel

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Triptease Meta drives double the average booking volumes for hotels

Triptease Meta drives double the average booking volumes for hotels

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How booking habits, device preferences, and lead time are all changing

How booking habits, device preferences, and lead time are all changing

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How one budget hotel chain is outperforming the market despite Covid

How one budget hotel chain is outperforming the market despite Covid

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How smart hoteliers are using website messaging to fill their rooms

How smart hoteliers are using website messaging to fill their rooms

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Making the industry stronger and more resilient than ever before

Making the industry stronger and more resilient than ever before

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Google seems to be taking over the role OTAs play in the guest journey

Google seems to be taking over the role OTAs play in the guest journey

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Are we on the verge of a parity nightmare?

Are we on the verge of a parity nightmare?

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If you're not on that channel, you're ceding your business to an OTA

If you're not on that channel, you're ceding your business to an OTA

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What we learned from testing hotel websites on real guests

What we learned from testing hotel websites on real guests

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The rise of reservation re-sale (and why Airbnb is involved)

The rise of reservation re-sale (and why Airbnb is involved)

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The impact of rate blending on parity

The impact of rate blending on parity

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What sets your brand apart?

What sets your brand apart?

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Can I stop OTAs from displaying wholesale rates?

Can I stop OTAs from displaying wholesale rates?

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How hotels can avoid marketing

How hotels can avoid marketing "traps"

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Are TripAdvisor's Sponsored Placements a good idea?

Are TripAdvisor's Sponsored Placements a good idea?

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The undeniable impact of parity on your website conversion rate

The undeniable impact of parity on your website conversion rate

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Is A/B testing dead?

Is A/B testing dead?

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Airbnb and parity: What hoteliers need to know

Airbnb and parity: What hoteliers need to know

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The early bird catches the bookings

The early bird catches the bookings

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Blockchain for hotels: What you need to know (and what you don't)

Blockchain for hotels: What you need to know (and what you don't)

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Booking engine conversion rates: How do you measure up?

Booking engine conversion rates: How do you measure up?

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OTA commissions are up, but you're still winning. Here's why...

OTA commissions are up, but you're still winning. Here's why...

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Direct bookings via OTAs - they might be closer than we think

Direct bookings via OTAs - they might be closer than we think

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Triptease in Singapore: bringing the Direct Booking Movement to Asia

Triptease in Singapore: bringing the Direct Booking Movement to Asia

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[WATCH] Direct Booking Strategies for 2018 and beyond

[WATCH] Direct Booking Strategies for 2018 and beyond

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Worlds apart: How rate disparity varies around the globe

Worlds apart: How rate disparity varies around the globe

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Metasearch is growing. Google’s in the lead. Where do you fit in?

Metasearch is growing. Google’s in the lead. Where do you fit in?

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Direct bookers are bigger spenders

Direct bookers are bigger spenders

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An A-Z of Direct Booking Benefits

An A-Z of Direct Booking Benefits

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New hotel? Here's how to use OTAs to drive future direct bookings

New hotel? Here's how to use OTAs to drive future direct bookings

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Will a pop-up on my website impact Google rankings?

Will a pop-up on my website impact Google rankings?

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