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All the must-read articles for hoteliers looking to increase direct bookings.

Booking.com, Google and the Digital Markets Act
Google kills metasearch commission bidding (CPA): What next?
Metasearch findings: When deeper discounts don't win the click

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Metasearch, A/B testing and OTAs: The most popular topics of 2018

Metasearch, A/B testing and OTAs: The most popular topics of 2018

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