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The Triptease Difference
Since we launched Price Check in February 2015, we’ve seen the market explode with a desire for showing OTA prices directly on the hotel website. All around the web, widgets are popping up to demonstrate how the direct price compares. It’s been great to witness all that growth.
Moving to direct and fighting for parity: the life of a hotelier in Asia-Pacific
Asia-Pacific, the world’s largest regional travel market, is arguably also its most exciting. An influx of visitors, especially from China, means there are opportunities aplenty for ambitious hoteliers. But competition is tough, with new businesses emerging all the time seeking to capitalize on this wave of demand. So what’
The impact of rate blending on parity
Rate mixing or 'blending' continues to be an area in which OTAs outstrip their hotel competition. What can hoteliers do to fix the problem?
Worlds apart: How rate disparity varies around the globe
Undercutting is a geo-specific issue. North America and Europe are getting their rate parity in order - but what about the Asia Pacific region?
Metasearch, A/B testing and OTAs: The most popular topics of 2018
In this post, we round up ten of the most-read articles on the Triptease blog. Check out the list below - how many have you read?
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Rate parity: The Good, the Bad and the Ugly
Rate parity clauses are not unique to the hotel sector. Amazon notably had a clause restricting Marketplace sellers from offering products cheaper elsewhere, until they removed the clause in Europe under pressure from regulators. What's noteworthy is how long these clauses have remained in OTA contracts across most countries despite
Are we entering the ‘diamond age’ of travel?
Discover how the travel industry is entering a new era, with rising demand, higher spending, and unique opportunities for hotels in 2022 and beyond.
10 ways to improve your hotel's click-through rate
We use data from thousands of hotels to see the 10 best ways to ensure users are interacting with your content and clicking on your links, images and ads.
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