A new era for hotel metasearch: Adapt before Google retires CPA

What you'll learn

Google metasearch is a crucial channel for hoteliers: almost three quarters of guests engage with it throughout their booking journey. Google’s commission-based CPA (Cost-Per-Acquisition) model has been a lifeline for hotels with limited advertising budgets, allowing them to thrive on metasearch with very little risk. But Google will stop offering CPA in February 2025, so hotels must find another way to maintain a cost-effective, performance-based metasearch strategy.

Thousands have already done just that.

Join Triptease co-founder Charlie Osmond in a conversation with our partner Cendyn, as they explore what the impending end of Google’s CPA metasearch means for hotels in 2025. You’ll learn:

• How to position your property for success without Google’s CPA option
• What alternatives are available and the factors to consider
• About concrete results from hoteliers who have already changed their CPA metasearch strategy

Whether you’ve already moved away from Google CPA and want to improve your performance, or are still deciding your next move, this webinar will help you to plan and execute a successful commission-based metasearch strategy.

Sign up now to reserve your spot!