[WATCH] How to build a revenue-driving CRM strategy with customer analysis
[WATCH] How to build a revenue-driving CRM strategy with customer analysis.
A hotel's online audience can stretch across multiple demographics, geolocations and interests. Trying to target them all with one email type can be wasteful for your budget.
Hear from Chantelle Veness, Group Director of Sales & Marketing, about how The Lancemore Group re-assessed their every CRM channel and increased website traffic by 10.28% and direct revenue - by 25.78%.
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