Supercharge your metasearch with smart bidding
Bring the right guests straight from search to your website and automatically adjust your bids depending on their potential value and likelihood to book.
Use your data for an unfair advantage
Two systems work together to calculate a precise bid amount. The Guest Value Index registers how the guest compares to your hotel's ideal customer profile and recognises their real time purchase intent. The Trip Value Index is calculated from their booking conditions, including parity and booking value. Competing in more auctions means you get more high-value traffic at a lower price.