Reduce your cost of sale
Winning bookings back from OTAs means less commission and fewer cancellations. Triptease helps grow profits, not just revenue, by driving direct bookings across multiple guest touchpoints.
DATA-DRIVEN HOTEL MARKETING
Turn guest data into more direct bookings
The Triptease Data Marketing Platform unifies hotel-specific data, intelligent AI-powered targeting and cross-channel execution, so you can reach the right guests, act faster, and prove impact across the booking journey.
Carlton Hotel Singapore lifted direct bookings by 50%.
One King West grew ROAS by 97%.
Song Hotel moved parity from 20% to 91%.
Simplifying the complexity
Fragmented marketing is harder and less effective
Hotel marketing is more complex and more competitive than ever. A marketing platform lets you unify data, see the big picture more easily, and take action fast across multiple channels to improve performance.
Not enough time
Juggling multiple tools and suppliers for different channels means doing the same work more than once for each campaign. A marketing platform saves time and effort by making it easy to do more work across channels, in one place.
Logistics, not strategy
Time spent on operational work — the essential marketing execution and analysis — stops experts in your team from focusing on high-value strategic questions. An automated platform means you don't have to worry about the day to day.
Core capabilities
Targeted, integrated marketing across the funnel
Take control of your marketing and target the right guests across paid search, metasearch, your website and more with the Triptease Data Marketing Platform.
Make confident decisions with unified data
Busy hotel teams need clarity, not more spreadsheets. Our unified data model brings performance reporting into a single dashboard so you can compare results, understand influence, and make informed decisions faster.
- Compare impact channels, campaigns, and more
- Choose from multiple attribution models
- Connect to external BI tools via BigQuery
Run integrated multichannel campaigns
Stop managing channels in silos. The Triptease Campaign Manager lets you create, manage, and measure coordinated campaigns across multiple channels in one place — without duplicating effort or losing visibility.
- Align marketing channels towards the same goals
- Stop duplicating effort across tools
- Activate cross-channel campaigns fast
Never beaten by OTAs on price
Auto-match OTA undercuts on metasearch and your booking engine without resorting to blanket discounts that undermine your RevPAR.
- Automatically apply the smallest discount needed
- Stay in control: set maximum discounts and choose OTAs that matter
- Win the click on metasearch; stop rate shopping
Act fast on low occupancy need dates
Date Boost lets you protect profits when demand shifts or occupancy drops. Increase direct visibility for specific stay dates in just a few clicks, to help fill rooms without cutting ADR or paying more OTA commission.
- Respond faster to demand gaps
- Drive more direct bookings on priority dates
- Connect to your RMS for automatic operation
Target higher-value guests
Move beyond one-size-fits-all targeting. Unique behavioral data unlocks powerful targeting capabilities across the booking journey, so you can focus marketing on the guest segments that matter most.
- Prioritize high-intent demand and reduce wasted spend
- Reach key segments across channels with Triptease Audiences
- Deliver personalized on-site experiences that convert
The power of AI
The DMP is purpose-built to leverage the power of AI. Machine learning technology is automatically deployed across marketing channels to identify patterns humans can't detect, and intelligently target the best prospects.
- Identify high-intent prospects on- and off-site
- Personalized ad bidding for each prospect
- Optimize spend for greater efficiency
Core capabilities
Targeted, integrated marketing across the funnel
Take control of your marketing and target the right guests across paid search, metasearch, your website and more with the Triptease Data Marketing Platform.
Make confident decisions with unified data
Busy hotel teams need clarity, not more spreadsheets. Our unified data model brings performance reporting into a single dashboard so you can compare results, understand influence, and make informed decisions faster.
Run integrated multichannel campaigns
Stop managing channels in silos. The Triptease Campaign Manager lets you create, manage, and measure coordinated campaigns across multiple channels in one place — without duplicating effort or losing visibility.
Never beaten by OTAs on price
Auto-match OTA undercuts on metasearch and your booking engine without resorting to blanket discounts that undermine your RevPAR.
Act fast on low occupancy need dates
Date Boost lets you protect profits when demand shifts or occupancy drops. Increase direct visibility for specific stay dates in just a few clicks, to help fill rooms without cutting ADR or paying more OTA commission.
Target higher-value guests
Move beyond one-size-fits-all targeting. Unique behavioral data unlocks powerful targeting capabilities across the booking journey, so you can focus marketing on the guest segments that matter most.
The power of AI
The DMP is purpose-built to leverage the power of AI. Machine learning technology is automatically deployed across marketing channels to identify patterns humans can't detect, and intelligently target the best prospects.
The Triptease platform
Hotel-specific data. Smarter decisions. Better outcomes.
Every campaign, audience, and recommendation in the Triptease DMP is fed by the same intelligence backbone, purpose-built for hotels. It uses unique price, market and customer data sourced from millions of booking journeys across thousands of hotel websites to target individual guests, reduce wasted spend and increase direct booking conversion. AI identifies patterns humans cannot spot — the platform applies those insights across channels.
01Built on hotel-specific data, not generic signals
02AI analysis at scale enables personalized outcomes
03Price data powers parity bidding and Price Match to increase direct conversion
04Deep insights into direct booking performance and your competitive set
05Single data model unifies individual booking journeys, channel performance and campaign outcomes
01Built on hotel-specific data, not generic signals
02AI analysis at scale enables personalized outcomes
03Price data powers parity bidding and Price Match to increase direct conversion
04Deep insights into direct booking performance and your competitive set
05Single data model unifies individual booking journeys, channel performance and campaign outcomes
CUSTOMER STORY
Proven results for hotels like yours
Different hotel types. Different markets.
One outcome: more direct bookings.
Carlton Hotel Singapore
$253K
"With the implementation of Triptease Price Match, we noticed a significant uplift of approximately 50% more direct bookings from metasearch channels."
Dexter Ng, Assistant Director of Revenue & Reservations, Carlton Hotel Singapore
Luxury hotel, 940 rooms · Singapore · Metasearch, Price Match, Retargeting & On-site Messages
See how Carlton grew direct bookings →