10 properties across southern Africa
Marketing and management company
conversion rate uplift
incremental revenue in 30 days
Success from the start
Newmark Hotels, Reserves & Lodges is the marketing and management company for 10 luxury properties across Southern Africa. Newmark came to Triptease with the simple aim of increasing the number of reservations made on their own website at a reduced cost of acquisition.
After just over a month, the Direct Booking Platform is already delivering spectacular results. The Platform has already driven a 12% uplift in website conversion rate and generated nearly $20,000 in incremental revenue.
About Newmark Hotels, Reserves & Lodges
Newmark’s extensive experience in managing prestigious and distinctive properties is matched only by their determination to help owners realise their worth.
The energetic and highly-focused executive team, led by industry visionary Neil Markovitz, offers a comprehensive range of services, including operations, marketing, human resources, information technology, finance, procurement and revenue management.
The company excels in bringing these skills together in a manner that is specially tailored for each specific property.
“The Triptease team have been brilliant from the first day we were introduced until our final onboarding call.„
Onboarding with Triptease
Triptease’s dedicated partner onboarding team guided Newmark through a comprehensive eight-week training process, ensuring that they were ready to optimise the value of the Direct Booking Platform as soon as integration was complete.
The Direct Booking Platform is driving value across Newmark’s operations, with four different teams - revenue, marketing, reservations, operations - trained to manage the Platform and utilise it within their roles.
“The weekly calls fit perfectly into our busy schedules. The onboarding team were outstanding in their professionalism, and delivered clear and concise training with ample opportunity for feedback on the product.„
“Triptease has provided us with an exceptional tool to monitor parity. The ability to see every instance of undercutting saves us a considerable amount of time and effort, and allows us to take action immediately.
The stats the Platform provides are invaluable to tracking the success of our marketing campaigns.„