Founded in 1956
One of the world's largest hotel groups
Excellence and innovation at their core
Meliá Hotels and Triptease: ensuring the best deal for direct bookers
With over 370 hotels spread across 43 countries, Meliá Hotels International is one of the largest hotel groups in the world. Meliá’s seven brands are some of the most widely-recognised in the industry - but this variety brings with it its own challenges.
“Our decision to work with Triptease came about as part of our major drive to improve conversion rates. We’re very pleased with the impact the Direct Booking Platform has had on our website.„
Direct is best
Meliá joined the Triptease community in 2015 with the aim of increasing online conversion rates across its portfolio. Since implementing the Direct Booking Platform, the group has seen considerable increases in conversion across its properties.
Meliá share Triptease’s appreciation for the direct booker. The chain ensures that direct bookers get the best deal every time, with discounts and benefits for those guests who book direct through their site.
“We like how Triptease gives our guests confidence in our pricing. Their price comparison messaging helps to emphasise the message that guests will always get the best experience if they book direct.„