from Targeted Messages
MANAGING PARITY AND BRINGING GUESTS DIRECT
Elevation Hotel & Spa joined the Triptease community with the aim of optimising revenue and getting disparities under control. Since going live with the Triptease Platform in November 2016, the hotel has seen its direct channel overtake OTAs as the leading source of bookings.
“We’re a very seasonal property: our closest airport is closed 4 months out of the year. Triptease really helps us to maximise our revenue during peak months.„
QUICK INTEGRATION, IMMEDIATE RESULTS
A speedy integration meant that the Direct Booking Platform was live and saving Elevation money within a week of the hotel putting pen to paper.
Disparities, previously a real issue, are now well under control. The hotel has seen direct bookings jump from 47% of all rooms to over 55%, saving valuable money on OTA commissions in the process.
“It couldn’t be any easier to communicate with guests through Targeted Messages."
“We have guests interested in mountain biking, hiking, white water rafting, fishing, hunting, skiing, getting married… to be able to quickly highlight value and engage all of those different guests is really important."