About us

Our mission is to bring bookings
back where they belong

Our mission is simple: We want to make the booking process easier for guests and increase direct bookings for hotels.
Our Direct Booking Platform creates transparency and forges tighter relationships between hotels and guests.

Reconnect

We believe that direct relationships lead to better
experiences for hoteliers, their staff and the guests

Increase direct

Drive more direct bookings so that hotels can
reinvest in better guest experiences

Fix online travel

Booking travel can be a painful experience. We
believe it should be a delight.

Our quest to shift the guests
to direct booking

Bringing transparency and fairness into the hotel industry is a long journey. We’re proud of our
contribution so far, but will always strive to do more.

17K

Hotels

Over 17,000 hotels are growing their direct bookings with Triptease every day. And the more they do, the more we learn and share about what works best.

$1bn

Value

Triptease drives over $1 billion / year in direct booking revenue for our hotel partners.

30%

Uplift

Independent hotels see direct booking increase on average by 30% using the Direct Booking Platform

Chat to booking ratio

9% guests who engage in a conversation powered by Front Desk go on to book a stay.

The People behind the platform

Everything starts with our people. Behind a unique Direct Booking Platform are an
exceptional team, fighting for direct bookings every step of the way.

Leadership

Charlie Osmond

Founder & Chief Tease

Charlie built his first business straight after graduating from Oxford with a degree in engineering. He was named Young Entrepreneur of the Year by Esquire Magazine and one of HSMAI’s ‘Extraordinary Minds’. Charlie’s also a member of the British Airways Business Advisory Board.
Charlie is Triptease’s Chief Tease and also drives the company’s brand and marketing strategy.

Alasdair Snow

Co-Founder & Chief Product Officer

Shortly after graduating top of class from King’s College London, his first app won Best Design at the Launch Festival. Since, he has been named in TTG’s Tomorrow’s Travel Leaders ‘30 under 30’ list and also at the Phocuswright Young Leader Summit among the ’35 under 35’.
Alasdair heads up design and product development at Triptease.

Alexandra Zubko

Co-Founder & General Manager, the Americas

Alexandra is responsible for designing and delivering the customer experience at Triptease - from independent hoteliers to our enterprise clients. Her team leverage data, analytics and insights to coach clients and help them optimize their direct booking strategy to increase direct online revenue. Alexandra is an IHIF Young Leader Award winner, Stanford MBA and mother of three.

James Osmond

COO

James is a highly experienced marketeer who has worked across a wide array of industries: from technology, to retail, financial services, hospitality and wellbeing. He learnt the ropes as brand manager at Unilever and went on to co-found a global marketing strategy consultancy, Clear, which sold to M&C Saatchi just five years later.
James now leads Triptease’s HQ in London, where he leads the company from strength to strength.

James Gellately-Smith

CTO

Truly passionate about technology and delivery, James was previously Head of Technology for Net-a-Porter and loves to share his unrivalled insight into buyer behaviour with the team. He has over 12 years experience of putting XP principles into practice, getting the most out of engineering teams and understanding internet facing customer applications and large scale automated provisioning systems at volume.

Ian MacLeod

Marketing Director

From PaddyPower to YPlan, Ian knows how to spearhead marketing prowess. With over 14 years’ experience, he is a digital, startup and mobile marketing veteran, with a passion for developing digital industries such as mobile content, mobile entertainment, online gambling and financial services.

Aislinn Nichol

Group Finance Director

Experienced professional with a demonstrated history of working in the technology and services industry with a particular interest in SAAS. CA Graduate of ICAS.