Femke van der Meer
E-commerce executive at Yays and Short Stay Group
Background
Yays has created a new travel and stay concept with a collection of 130 boutique apartments in carefully restored historic buildings located in vivid neighbourhoods in Amsterdam and Barcelona.
Concierges staffed by natives and partnerships with nearby businesses allow visitors to live like locals and unearth the cities’ hidden gems.
Yays wanted to forge a strong connection with its guests by offering a unique, personal and local experience. Through a partnership with Triptease, Yays can be sure that starts the moment guests begin planning their trips.
The objectives:
- Grow the hotel’s direct channel and increase revenue by improving parity in relation to OTA rates.
- Forge a strong connection with guests by giving them absolute confidence that they are getting the best possible price.
The solutions:
- Yays utilises Triptease’s Parity Management dashboard to get full visibility of prices being offered elsewhere by OTAs. They can view all the details of a real guest search and work out what is causing the disparity so it can be resolved.
- The Price Check tool automatically lets guests know whenever Yays has the best possible price during the booking process.
The results:
- 0.2% disparity rate (reduced from 27.5% at the start of the year)
- $187,586 saved by improving parity, resulting in a 31% revenue uplift.
PARITY = POWER
Trust is the bedrock of all relationships and with Triptease Yays can give prospective guests absolute confidence they are getting the best possible price.
It uses Triptease’s Price Check tool to display its rates against those offered by OTAs and its parity technology to get full visibility of prices being offered elsewhere online.
It’s a successful combination.
“Early on the product helped us resolve some pricing issues on our online distribution channels. Now I log in to the platform every day to monitor and manage our parity. Triptease offers an easy tool to check the live disparities. There are a lot of visual graphs within the tool to show the trends to identify any issues. It provides easy to read and useful data which helps us to unlock our growth potential, drive more direct business and connect directly with our visitors."
Femke van der Meer
E-commerce executive at Yays and Short Stay Group
