“With Price Match, we have seen a noticeable increase in direct bookings and revenue. The undercut rate dropped straight from the beginning of the project to less than 5%. As a side effect, it strengthens our strategy to offer the best price available. We needed a way to show our senior leadership team that marketing was producing results, and that’s hard when your metrics are scattered. This dashboard saved the day.”
Christoph Klein
Director of Marketing & Sales
The Results
Since implementing Price Match, McDreams has seen a significant increase in direct bookings and revenue.
- Undercut rate reduced from 50-70% to less than 5%
- Price Match CTR of 20% - double what McDreams typically sees on metasearch
- Using an average discount of just 4%, McDreams can now offer the best price direct, increasing conversion rates and revenue, and reinforcing their strategy of offering the best possible price on their own website
The success of this solution is a testament to the importance of real-time price matching. If you'd like to know more about Triptease's latest innovations in this space, and the importance of using pricing data intelligently within the hospitality industry, get in touch today.
How you can win with Price Match on Metasearch
Ready to boost your direct bookings and revenue like McDreams? Learn more about how Triptease's Price Match can help your hotel overcome price disparity and increase conversion rates.
McDreams Hotel's Success
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