Driving high-value guests to your site and improving conversion rates

Data recorded November 2018 - June 2019 (June 2019 for Triptease Meta)

Objectives:

• This group had traffic coming to their hotel websites but their conversion rate wasn't very high.

• They needed tools to help influence their website visitors and encourage them to book direct.

• The group wanted to battle price undercutting and understand the sources of their rate disparities.

• The group wanted to increase their meta traffic volumes and ROAS (return on ad spend) whilst reducing OTA costs.
  
  

Solutions:

• Targeted Messages allow the hotels to convert more customers by showing them personalized, targeted content and offers.

• Price Check communicates that the cheapest price is available direct on the hotel’s website. 

• The Parity Management dashboard monitors disparities on OTAs and provides relevant information to help hotels take action.

• Triptease Meta adjusts the bid for every guest depending on demographic and behavioural data, room availability data, parity data and CRS data. 

Results:

• $41k incremental revenue generated by Targeted Messages

• 93% Decrease in undercut rate

• $75k Revenue generated in one month with Triptease Meta.