Skip to content
Customer Story

Frasers Hospitality sees 200% increase in metasearch conversion rates

Metasearch & DistributionPricing & Parity Strategy
Switching to Triptease Metasearch led Frasers Hospitality to see a significant boost in bookings, revenue, and guest satisfaction.
The Numbers
+227%
Conversion rate growth
+105%
Increase in direct bookings
The Challenge

Before partnering with Triptease, Frasers Hospitality faced an ongoing challenge: rate disparity. This issue not only led to revenue losses on hotel bookings through OTAs but also hindered the overall effectiveness of their digital marketing campaigns.

The rate disparity problem meant a decline in guest trust and confidence, as they questioned whether they were truly getting the best value by booking directly through the hotel's website. This was a critical obstacle that demanded a solution to protect the brand's integrity and bolster direct bookings. Seeking a solution that would improve user trust whilst also driving conversion, the need for a more advanced and effective provider became evident.

Frasers Hospitality logo overlayed on property image
Headquarters Singapore
Hotel type Luxury serviced apartments
“Given the substantial impact Triptease's solutions have had on our bookings and revenue, we are actively considering plans to expand our partnership."
Jowen dela Cruz headshot

Jowen dela Cruz

Assistant VP of Digital Marketing & Distribution

 

Switching to Triptease increased impressions, bookings and revenue

The transition to Triptease marked a turning point for Frasers Hospitality, unlocking new growth opportunities:

  1. Impressions and clicks, vital metrics in metasearch campaigns, demonstrated a remarkable turnaround.

  2. Impressions on Triptease were 60% higher than those of the previous provider subsequently followed by a staggering rise in conversion rate of 227%.

  3. This translated directly to the bottom line, with a 105% increase in bookings and a 110% surge in revenue.


    Untitled presentation

Exceptional customer service as a differentiator

When asked about the change in quality of service from switching to Triptease, Jowen dela Cruz, Assistant VP, Digital Marketing & Distribution, from Frasers Hospitality said that:

“Undoubtedly, one of the standout aspects that sets Triptease apart is their exceptional customer service. From the very beginning of our partnership, Triptease has demonstrated an unwavering commitment to providing excellent support. Their responsiveness, willingness to understand our unique challenges, and dedication to tailoring solutions to our specific needs have truly been remarkable. Whether it's addressing technical queries or offering strategic advice, Triptease's customer service team has consistently gone above and beyond to ensure our satisfaction and success. This level of personalized attention and collaboration has not only bolstered our confidence in the partnership but has also played a pivotal role in achieving the outstanding results we've experienced.”
 
 

Frasers Hospitality’s plans to broaden partnership with Triptease

“Given the substantial impact Triptease's solutions have had on our bookings and revenue, we are actively considering plans to expand our partnership. Furthermore, we have already explored additional services that Triptease offers, as we believe their innovative approach aligns seamlessly with our growth strategy and our commitment to enhancing guest experiences.”
 
 

Using Metasearch for sustainable growth in hospitality

“Metasearch has proven to be a cornerstone of our growth strategy, and its importance will only amplify in our future endeavors. As the hospitality landscape continues to evolve, we recognize metasearch as a potent channel for enhancing brand visibility, driving direct bookings, and capturing the attention of discerning travelers. Leveraging metasearch's ability to present our offerings transparently and competitively aligns perfectly with our customer-centric approach, and we are committed to further integrating this powerful tool to fuel our ongoing growth trajectory.”

 

Conclusion

Frasers Hospitality's journey from their previous provider to Triptease shows how changing your metasearch strategy can make a big difference.

Through the integration of technology, data-driven decision-making, and exceptional customer service, the transition resulted in a remarkable increase in bookings, revenue, and guest trust. As the hospitality industry continues to evolve, embracing innovative solutions like Triptease becomes not only a competitive advantage but also a key lever for business growth.

Triptease offers dynamic, personalised bidding strategies that update in real-time, giving hotels a highly competitive edge. With Triptease hotels benefit from:

  1. Algorithms that adapt to guest behaviour and rate parity insights, making continuous micro-bid adjustments that would be impossible to do manually

  2. Built-in A/B testing and data analytics - no 'set and forget' bidding

  3. Access to revolutionary Price Match functionality. Auto-match your selected OTAs instantly and have the best price everywhere, always.

Ready to boost your direct bookings and revenue like McDreams? Learn more about how Triptease's Price Match can help your hotel overcome price disparity and increase conversion rates.

 

 
upmoney_colored
Fraser Hospitality's Success
Schedule a Product Live Demo with our direct booking experts now!
Request Demo

Keep exploring stories
like this one

McDreams logo overlapped on hotel property image

How a 4% Price Match discount doubled McDreams Hotel's Metasearch CTR

Price Match helps hoteliers tackle price undercutting on metasearch, increasing their direct bookings and revenue.
Read more
img-logo

How to maximize direct bookings: Lessons from Kingston Hotels Group

Discover how Kingston Hotels Group boosted direct bookings by leveraging Triptease's metasearch optimization and retargeting tools for significant growth.
Read more
Interior room shot for Luxury Family Hotels

Luxury Family Hotels increases revenue by 24% with Triptease

Luxury Family Hotels boosts direct bookings by increasing booking engine conversion rates by 12%. 
Read more
The Royce Hotel hotel image with logo overlayed

Royce Hotels beats OTA undercutting and boosts conversions by 158%

Discover how The Royce Melbourne used Price Match on Metasearch to overcome aggressive OTA pricing that was affecting their direct bookings.
Read more
Deutsche Hospitality property image with logo overlayed

Deutsche Hospitality reduces OTA disparities by 50%

How a European hotel chain halved disparities and saw their direct bookings soar.
Read more
Dream Inn property image with logo overlayed

How Dream Inn Santa Cruz are edging out OTAs using Price Match

Discover how Dream Inn experienced remarkable growth with 24% more impressions and a 51% increase in return on ad spend by using Price Match on Metasearch.
Read more
One King West Hotels & Residences logo overlayed on property image

One King West sees ROAS increase by 97% using Price Match

Increase direct bookings and ROAS with Triptease's Price Match solution. Learn how One King West saw a 97% ROAS boost and beat OTAs at their own game.
Read more
Hotel Interlaken exterior hotel shot

How Hotel Interlaken improved conversion rates by 9x

Discover how Hotel Interlaken tackled rate disparity with Triptease pricing tools and drove incredibly conversion rates with on-site messaging.
Read more
Exterior of The Brown Hotel with logo overlayed

The Brown Hotel drove $787k revenue by reducing their reliance on OTAs

The Brown Hotel used Triptease Metasearch to reduce its dependence on OTAs by driving more direct business through its direct website.
Read more
Previous
Next
Scroll To Top