Jowen dela Cruz
Assistant VP of Digital Marketing & Distribution
Switching to Triptease increased impressions, bookings and revenue
The transition to Triptease marked a turning point for Frasers Hospitality, unlocking new growth opportunities:
- Impressions and clicks, vital metrics in metasearch campaigns, demonstrated a remarkable turnaround.
- Impressions on Triptease were 60% higher than those of the previous provider subsequently followed by a staggering rise in conversion rate of 227%.
- This translated directly to the bottom line, with a 105% increase in bookings and a 110% surge in revenue.
Exceptional customer service as a differentiator
When asked about the change in quality of service from switching to Triptease, Jowen dela Cruz, Assistant VP, Digital Marketing & Distribution, from Frasers Hospitality said that:
Frasers Hospitality’s plans to broaden partnership with Triptease
Using Metasearch for sustainable growth in hospitality
Conclusion
Frasers Hospitality's journey from their previous provider to Triptease shows how changing your metasearch strategy can make a big difference.
Through the integration of technology, data-driven decision-making, and exceptional customer service, the transition resulted in a remarkable increase in bookings, revenue, and guest trust. As the hospitality industry continues to evolve, embracing innovative solutions like Triptease becomes not only a competitive advantage but also a key lever for business growth.
Triptease offers dynamic, personalised bidding strategies that update in real-time, giving hotels a highly competitive edge. With Triptease hotels benefit from:
- Algorithms that adapt to guest behaviour and rate parity insights, making continuous micro-bid adjustments that would be impossible to do manually
- Built-in A/B testing and data analytics - no 'set and forget' bidding
- Access to revolutionary Price Match functionality. Auto-match your selected OTAs instantly and have the best price everywhere, always.
Ready to boost your direct bookings and revenue like McDreams? Learn more about how Triptease's Price Match can help your hotel overcome price disparity and increase conversion rates.
