Customer Story

Elevation Hotel and Spa, Mount Crested Butte, Colorado

Pricing & Parity StrategyGuest Experience

How Elevation Hotel and Spa in Mount Crested Butte, Colorado tackled OTA rate parity to make their direct channel their leading source of bookings.

The Numbers

$85k

from Targeted Messages

Headquarters Colorado, USA

Hotel type Skii Hotel and Spa

“We’re a very seasonal property: our closest airport is closed 4 months out of the year. Triptease really helps us to maximise our revenue during peak months."

Bette Gill

Director of Sales & Marketing

Managing parity and bringing guests direct

Elevation Hotel & Spa joined the Triptease community with the aim of optimising revenue and getting disparities under control. Since going live with the Triptease Platform in November 2016, the hotel has seen its direct channel overtake OTAs as the leading source of bookings.

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“We’re a very seasonal property: our closest airport is closed 4 months out of the year. Triptease really helps us to maximise our revenue during peak months.„

Bette Gill
Director of Sales & Marketing

Elevation Banner2

Quick integration, immediate results

A speedy integration meant that the Direct Booking Platform was live and saving Elevation money within a week of the hotel putting pen to paper.

Disparities, previously a real issue, are now well under control. The hotel has seen direct bookings jump from 47% of all rooms to over 55%, saving valuable money on OTA commissions in the process.

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“It couldn’t be any easier to communicate with guests through Targeted Messages."

Bette Gill, Director of Sales & Marketing

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“We have guests interested in mountain biking, hiking, white water rafting, fishing, hunting, skiing, getting married… to be able to quickly highlight value and engage all of those different guests is really important."

Bette Gill, Director of Sales & Marketing