Triptease’s Price Match on Metasearch product is revolutionizing how hotels attract direct bookings, challenging the traditional reliance on Online Travel Agents (OTAs). We recently sat down with Dan Smart, Director of Sales and Marketing, to discuss the feature's impact on Dream Inn Santa Cruz hotel's business strategy and revenue.
Price Match automatically solves the problem of being undercut by OTAs, which means hotels get more direct bookings with no additional work! The product dynamically applies rate discount codes to the hotel's pricing when they're being undercut. This ensures the direct price is cheaper by ‘just enough’ to win the direct booking - there's no blanket discounting and the hotel stays in control of the OTAs they want to price match. The team at Dream Inn has already seen an increase in direct bookings as a result of using Triptease's Price Match on Metasearch.
Measuring the impact
Monitoring the performance of Price Match is simple. Dan is able to see all his data instantly in the self-serve Triptease Data Marketing Platform. When he needs deeper support on direct booking strategy and insights, the Triptease team is there to help.
“We measure it through our dashboard which we have with Triptease and once a month we have a call with our market manager which is perfect. You need that."
