John M Flood
President and CEO of Archipelago
Archipelago International is the largest privately-owned and independent hotel operator in Southeast Asia, with over 200 properties across ten award-winning brands including ASTON and favehotels.
To maximize their performance in such a fast-growing market, the team at Archipelago was looking for a digital marketing solution that could drive high volumes of high-value guests to their websites.
In 2019, they partnered with Triptease for Metasearch and Retargeting on a group of properties before bringing the whole portfolio on board in 2020.
Despite the challenges of the COVID-19 pandemic, Archipelago's performance has gone from strength to strength in 2021, with Triptease Meta now delivering well over 13% of their total online direct revenue every week.
Triptease's unique algorithmic bidding approach allows us to update Archipelago's metasearch and retargeting campaigns on a 24/7 basis, which means their bids are always up to date and ready to respond to changing market conditions.
In addition, our market-leading parity data is central to our bidding strategy, allowing us to remove Archipelago hotels from the metasearch auction if they are being significantly undercut by OTAs - thereby protecting their all-important brand integrity.
The Archipelago team also makes use of Triptease's Parity Management software to keep a close eye on their rate parity across the web. The group is committed to always having the best rate available across every device, which is why they've taken the initiative in their mobile-first markets to offer competitive mobile-only deals on their direct channel. The Triptease Platform helps them to quickly spot any issues with OTA undercutting that could jeopardize their best rate guarantee.
Would you like to find out more about the tools used by Archipelago to drive high volumes of direct revenue? Get in touch with our local team via the form below!
