Without a doubt, your hotel website is your most profitable distribution channel. That means that getting more online visibility in order to increase your direct bookings in key. With digital trends and technology changing at such a fast pace, it can be hard for hoteliers to keep up. But even in such a rapidly evolving distribution landscape, there's one question that remains:

What really drives conversion for hotels?

In this webinar, Triptease Founder and Chief Tease, Charlie Osmond, joins Digital Media Director at D-edge, Hadrien Lanne, to share their knowledge and give hoteliers all the information they need to increase their conversion rate.

You can watch the video below. If you'd like to skip forward to view a particular section, we've listed out the key subjects with their relevant timings:

5:44 - How to leverage digital media marketing to drive more direct bookings.

20:42 - How to convert lookers into bookers on your website.

22:39 - The importance of parity management for driving online conversions.

26:11 - Streamlining and personalizing your onsite experience.

35:23 - Connecting data sets and using them to your advantage.