Hotels may be shifting spend onto metasearch at a faster rate than ever, but many hoteliers remain in the dark about how to truly assess the value of the channel. A narrow focus on chasing ROI has handed OTAs five years of meta success whilst hotels have only seen modest impact. So what's going wrong?
In this webinar, we'll be speaking to Dr Jan Sammeck, Director of eCommerce at Deutsche Hospitality, author of 'Online Marketing for Hotels' and Triptease Hotel Hero, about the errors hotels make in their approach to metasearch the steps they can take to build an efficient long-term spending strategy. Join us on August 28 at 4pm BST to learn:
- How to assess the short- and long-term effects of your metasearch spend
- Why OTA and meta budgets need to be treated as separate entities
- How to build a bidding strategy that marries high volume with high return.