[WATCH] COVID-19 recovery: "A golden age for the direct channel"

"If nine out of ten bookings are being made without commitment, you've really got to lean in and treat that potential guest like a VIP."

Catch up on our conversation with Frank Reeves, Founder & CEO of Avvio, about preparing your hotel for recovery from COVID-19.

Frank and Charlie covered a wide range of tactics and strategies the best hotels are employing as they build towards recovery - including how to track search intent for your market, make the link between good revenue management and lower cancellations on Brand.com, and smart marketing campaigns that will help your hotel to stand out from the crowd.

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About The Author

Lily is Lead Product Marketing Manager at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.

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