[WATCH] Could your acquisition strategy be costing you direct bookings?

The Direct Booking Summit is always a hub for conversation on the latest and best acquisition and conversion tools - and this year's event in Miami was no different.

But it's not enough to just know about the tech available - hoteliers need to know how to use it to its maximum potential. In this session from the Summit, hear from Triptease Product Manager Scott Stirling about how any hotel can use technology to build an acquisition strategy that matches the performance of their OTAs.

From metasearch to price parity to retargeting and more, Scott covers the must-haves of every hotelier's acquisition and conversion strategies.



At a glance:

  • 73% of consumers use meta frequently when booking a hotel.

  • OTAs generate c.10x more revenue from meta than hotels.

  • Your way to win is to have the best price, know your customer and use your on- and off-site data intelligently.

  • Meta is all about price: being undercut means losing your customers to other merchants.

  • To increase website conversion rates, use your on- and off-site data to show relevant messages to your guests. Triptease Messages can help you segment and target your audiences, test your messages, personalize them and track their impact on your conversion rates.

  • Nine out of ten guests that booked on OTA sites have visited your hotel website first. Bring lookers back and convert them into bookers - with new Triptease Retargeting.


Further reading:

About The Author

Alisa is Triptease's brand guardian. She speaks four languages and uses them to interview thought leaders and write articles for the industry.

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