TripAdvisor advertising for direct bookings: a "big gutsy step" for hotels

Marriott International and Hilton are taking a big step forward in the latest skirmish in the battle for direct bookings.

Hotel adverts on Metasearch? Adverts for loyalty schemes, driving guests to book direct. Sat side-by-side with TripAdvisor's InstantBooking? It seems a little confusing at first glance. Listen in to Charlie and James for the low-down on what this really means for hotel groups, independents and the re-education of guests...

One small step for hotels, one giant leap for direct bookings.

Supercharge metasearch with Guest Acquisition

Triptease's new Guest Acquisition product offers a previously unseen level of performance in metasearch. Using advanced machine learning models to predict the potential value for every guest, bids are adjusted for each customer in real time. Find out more about Guest Acquisition in our recent blog post, or see how it works with the Direct Booking Platform on our product pages.

About The Author

The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue.

Sign up for weekly insights:

Related
The evolution of the Direct Booking Summit
Direct Booking Summit: Meet the APAC team
Turn user-generated content into direct bookings