Supercharge your hotel's direct strategy in one hour

Obsessive learning is one of Triptease's core values. We strive to improve our product through continuous learning, and we empower our clients to do the same.

That's why our Direct Booking Coaches - regional experts in various areas, from digital marketing to website optimization - supports hotel teams with regular benchmarking reports and advice on their direct booking strategies.

We wanted to offer more hotels an opportunity to get actionable tips from our Coaches. That's why, ever since the Direct Booking Summit: EMEA 2018 in Amsterdam, we've offered one-on-one coaching sessions for attendees. Coaching sessions an exclusive opportunity to benchmark and optimize your hotel's direct booking strategies with our Coaches' industry-specific expertise and Triptease's data insights.

"During a coaching session, we take a deep dive into areas such as conversion and parity data, benchmarking performance, as well as your hotel's wider digital direct booking strategy and site evaluations." - Ben Dean, Triptease's Direct Booking Coach


"We have already started to action some of the points from our conversation," shared the General Manager of The Royal Victoria shortly after a session with Ben at the Direct Booking Summit: APAC in Singapore earlier this year.

"I really appreciated my coaching session. Following my conversation with a Direct Booking Coach, I spoke directly to my team about our current booking engine setup and how it could be improved," added a senior hotelier from Windsor Property Management Group Corporation Vietnam.

Due to high demand, we're bringing coaching sessions to the Direct Booking Summit: EMEA 2019 on 12-13 June in Paris. Book your one-to-one session here.

Meet your Direct Booking Coaches:



Ben Dean | Direct Booking Coach | Triptease


You might have already met Ben at one of our previous Summits, where he has offered his expertise to attending hoteliers and helped them find points of improvement in parity optimization and website conversion.

Ben used to work at TUI and specialized in allocating budget to technology and expertise providers, which allows him to drive value for hotels with any budget size to help them achieve their Book Direct objectives.



Emilia Zbar | Direct Booking Coach | Triptease


Passionate about data and website conversion optimization, Emilia can build action plans based on your hotel's specific needs.

She has graduated from Ecole hôtelière de Lausanne with a degree in Hospitality Administration/Management and has a real drive for helping hoteliers take back control of their bookings. Access to Triptease's benchmarking data helps her find personalized solutions for hotels of all sizes!


Stéphane Matute | Direct Booking Coach | Triptease



Stéphane is an experienced hospitality insider - he has been working in the hotel industry since he was fourteen years old, and later graduated from Ecole hôtelière de Lausanne with a degree in International Hospitality Management.

Steph's background taught him the nuts and bolts of the industry. He knows that every hotel has its own challenges and goals, and understands our clients' pain points. Steph combines his own expertise with Triptease's data to effectively address your hotel's parity and website conversion concerns with actionable tips.

Book your one-on-one consultation with a Coach.

See the agenda for Direct Booking Summit: EMEA 2019.

Book your spot at the Summit on 12-13 June in Paris.

About The Author

Alisa is Triptease's brand guardian. She speaks four languages and uses them to interview thought leaders and write articles for the industry.

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