One topic that's guaranteed to be discussed at every Direct Booking Summit is Google. From speculation on their future roadmap to how to get a solid metasearch strategy in place, the hospitality industry remains highly invested in understanding what's coming next from Google.
That's why we're thrilled to announce the return of Google's product experts at the 10th Direct Booking Summit in San Diego on 25th - 26th October.
Following our head-to-head debate with Rob Torres, Head of Google Travel, at the 2019 Summit in Miami, this year Charlie Osmond, Triptease Co-Founder and Chief Tease, will host a fireside discussion with Cliff Galitz, Partner Development Manager for Travel at Google.
They'll be covering Google's thinking on the future of the travel industry, including:
- Travel trends that Google is observing, what your customers are searching for and how to capitalize on those insights to inform your Search and Metasearch strategy;
- The secrets behind maximizing return from your Google metasearch listings, and how to turn Google Travel into your biggest third-party partner;
- Google's future roadmap and what it means for hotels today.
As a long-standing Google Hotel Ads Trusted Partner, Triptease will also be welcoming a team of Google's product experts to the Direct Booking Summit. Attendees will have an exclusive opportunity to shape Google's roadmap through roundtable focus groups over the course of the event. This is a fantastic opportunity to share your feedback with Google's Product Managers on their latest innovations and get your burning questions answered about Google's continued investment in the travel and hospitality sector.
If you haven't yet bought your tickets for the Direct Booking Summit in San Diego, there's still time to secure your space. Check out the full agenda for more information on two packed days of interactive workshops, fireside chats, hotel case studies and lots of opportunities to meet your fellow hoteliers!
