ITB Berlin 2015: what we uncovered

Today marked the start of ITB Berlin. Those of you following our blog will know that we’ve been planning the trip for a few weeks now and the whole Triptease team has been out in force, visiting the Messe Berlin grounds telling travel industry experts about how we help drive direct bookings.

When walking through the busy halls, filled with thousands upon thousands of individuals from all over the world, you can’t help but witness what a transformation the travel industry is currently going through. From the Sri Lankan foot massages to the German sausages, the conference centre feels like a short trip around the world, albeit without the jetlag and air miles.

When you stop to think about it, the transformation is so strongly felt in the booking process. On Friday the conference opens up to the general public, who can come and scope out potential new travel destinations and speak to hotel staff from the other side of the world. It’s fair to assume that the Internet has had an impact on travel booking has had a knock on effect on the numbers that will visit, with the same information now being made available via a screen.

But does the online travel booking process provide the same feeling as actually talking to travel providers? It depends on where you’re booking. We think visiting hotel’s website is very similar to speaking to a hotel representative at ITB. You get more information – direct from the source – and a real feel for what your stay will be like from people who live and breathe that hotel. We’re not saying you’ll have time to speak to hundreds of hotels like we do, but we are saying that taking a bit more time during your research to visit the direct site will make you smarter.

What’s more, when you speak to someone direct, you haven’t got angst-inducing third parties getting in the way. We couldn’t imagine what it would be like if we were talking to someone at ITB and then had ‘only 3 rooms remaining!’ being shouted at us, or if 5 other people were talking to the same person at the same time (e.g. 5 people are looking at this room right now).

We’re excited to meet even more people at ITB tomorrow. If you haven’t got an appointment with us yet, simply e-mail or tweet us @triptease and we’ll come and see you.

Here’s to day two!

About The Author

The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue.

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