How to become an expert in Google Analytics for hotels

"There's so much I didn't realise I could do in Google Analytics."

Ready for your brain to hurt - but "in a good way"?

In this clip from our Direct Booking Masterclass, you'll see what we mean. Search and analytics expert Barbara Pezzi delivered a crash course in getting the most out of Google Analytics as a hotelier, and she covered pretty much everything.

Skip straight to the full video >



In the full session, Barbara explains how to set up better segments, customize your dimensions and metrics, and even connect your CRM to Google Analytics for single-user tracking and marketing campaigns.

Triptease clients can already access the full session (including slides) from within the Triptease Platform - just click here.

Not a client? Not a problem. Simply fill in the form below to access all 47 minutes of this Google Analytics masterclass and start upskilling yourself for 2021.


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About The Author

Lily is Lead Product Marketing Manager at Triptease. When she's not investigating the industry or spreading the word that #DirectIsBest, she enjoys music, cycling, and obscure radio quiz shows.

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