There's been another shift in online hospitality. The evolution of digital distribution channels and a changing balance in hotel/OTA relationships means that hotels are starting to look beyond the traditional methods of driving direct.
To adapt to these changes, hoteliers have to continuously learn from other hotels’ experiences, using these to benchmark and improve their own performance.
Unfortunately, it's not standard practice in the hotel industry to share learnings. Hoteliers often don’t have time to stop and reflect on their work, let alone to share their experiences with colleagues around the globe.
"In the hotel industry, there’s often not enough communication between peers," says Yusuf IJsseldijk, Founder & Owner of Simia Solutions. "OTAs move very fast in developing their technologies. So hotels aren't always aware of their latest developments."
"Events like the Direct Booking Summit help to learn from peers, share experiences, ideas and tips on how to perform better as a hotel direct compared to other online players."
The Direct Booking Summit series provides hoteliers with an environment for in-depth education. Hoteliers from across the globe come together to debate the latest industry challenges, hear from experts and work on solutions to help take back control of their bookings.
To let you make the most out of your time at the Summit in Paris, we evolved our agenda streams. Every attendee can pick and choose between a number of talks and workshops to tailor their experience at the Summit to their hotel’s needs. There is something of value for every discipline: from marketing to distribution, to revenue optimization.
Your Marketing team, for example, will have the chance to learn from Daniel Wishnia, Chief Digital Transformation Officer, Aroundtown. He’ll be looking at how to create fresh content that speaks volumes about your hotel whether it’s on Google, Instagram or your website, in his talk Use visual content to enhance customer experience and drive direct bookings.
If you’re aiming to get on top of Distribution, join Jörg Böckeler, Managing Director & Chief Operating Officer (COO), Dorint Hotels & Resorts, to hear about the blurring lines between hotel brands and distribution networks and find out what they mean for your hotel’s 2019 business model.
To drive more Revenue direct, learn to personalize your room pricing for every guest (and measure its impact on your direct bookings) in Perfection in personalisation, from your pricing to your website with Pelayo Pando Junquera, Business Development and Market Strategy Director eCommerce, NH Hotel Group.
These are just a few examples of the kinds of in-depth, role-specific discussions that will be held from June 12-13 in Paris.
Join us for hit keynote talks and panels with senior hoteliers at Accor Group, Best Western Hotels & Resorts, Starwood Capital Group, Hyatt Hotels, Baur Au Lac, Great National Hotels & Resorts Group, Barcelo Hotel Group, Mövenpick Hotels & Resorts and many more.
Take a look at the agenda here.
Register by 26th of April to save €200 on the ticket price. And remember - all Triptease clients get 50% off!