There is no quick fix you can make to increase your hotel’s direct bookings. Investing in new channels and innovations will not drive performance if you don’t have the fundamentals in place.
If you’re not identifying areas where your hotel could improve, setting strategic goals and constantly measuring your performance, you’ll be leaving direct bookings at the door.
It’s time to go back to basics and discover the building blocks for success in 2020.
Introducing: the Direct Booking Playbook
Formulated from years of digital marketing experience, data from millions of bookings and the expertise from our community of industry leaders, the Triptease Direct Booking Playbook is the only guide you need to boost your hotel's direct bookings.
Use the Playbook to:
- Audit your hotel’s performance against your direct booking goals;
- Identify the key metrics to work on if you want to raise your game above the competition;
- Guide your strategy with suggested actions and objectives based on your performance;
- Track your progress towards a higher conversion rate, greater share of direct and increased value per booker for your hotel.
Structured over three levels for hoteliers of all experiences, the Direct Booking Playbook provides you with the tools you need to build a strategy of incremental improvement for your business. Across foundational, advanced and expert chapters, the Direct Booking Playbook not only provides the framework for success, but allows you to take a step back and evaluate your hotel's effectiveness and efficiency as a whole.
Let's say one of your major goals for 2020 is to improve your direct website. Where should you start on such a huge task? It may be tempting to experiment with flashy new features such as personalized messages and additional payment options, but if your direct channel is slow, unresponsive and overloaded with text, even the most innovative additions won't prevent visitors from getting frustrated and booking elsewhere. Likewise, committing to a big push on metasearch is all but pointless if you're being undercut by OTAs on every listing.
Through helpful metrics and actionable checklists, the Direct Booking Playbook can help you ensure your hotel is prioritizing the tasks that can have the biggest impact on your conversion rate, share of direct and revenue per visitor.
Stay tuned for more content in the Direct Booking Playbook series
Over the next few weeks, we'll be releasing comprehensive guides for each step of our journey, from foundational objectives to intermediate and advanced strategies, and sharing our real-world methods for success across each topic.
We’ll provide proven industry best practices and actionable tips for achieving excellence at every level of the Playbook. You’ll not only see vast improvements in the performance of your hotel, but you should also begin to reclaim even more bookings back from OTAs.
This is only the start of our Direct Booking Playbook series - download your self-assessment checklist today to comprehensively audit your own hotel, and look out for deep dives into each topic on the Content Hub in the coming weeks!