One of the most influential events in the Middle East, HSMAI ROC, will be taking place on December 4 at Madinat Jumeirah in Dubai. Triptease CEO Charlie Osmond will be taking to the stage to moderate a panel called Are your rates leaking?
Charlie, along with other industry professionals, will discuss how rate parity has been an issue for the past two decades and why hoteliers should fight to keep their Direct Booking channel healthy.
The panel will kick off with the group of experts discussing the concept of rate parity and why it is important for hotels.
They will then analyze why the "leakage" happens and which tools hoteliers can use to identify the problem and measure its extent - then solve it.
Finally, they’ll explore how hoteliers can increase their rate parity score in an industry with such strong OTA dominance.
Throughout, Charlie will be encouraging the group of seasoned professionals to share their real-life experiences and tips.
On stage with Charlie Osmond:
- Flavio Leoni, VP Sales, Distribution, Loyalty and Marketing, AccorHotels Middle East and Egypt
- Thomas Grundner, VP Sales & Marketing, JA Resorts & Hotels
- Sebastien Doussin, VP Ground Services & YalaGo, Dnata;
- Mohamed Manfalouti, Associate Director, Market Management, Agoda