Industry News, Marketing
The future booking landscape: What hotel marketers need to know
Felicity Coghlan · May 06, 2022
The travel landscape has changed, and customer behaviours have too. It’s time for hotel ma...
Industry News, Data insight
Are we entering the ‘diamond age’ of travel?
Felicity Coghlan · April 29, 2022
Travel is back. But this isn’t just a return to ‘normal’; research is indicating this is t...
Paid Search, Smart bidding, Traffic acquisition
Hotel paid search strategy: the importance of branded keywords
Felicity Coghlan · February 26, 2022
Ask any hotel marketer about their Paid Search strategy and you’re bound to end up discuss...
Paid Search, Traffic acquisition, Smart bidding
How hotels can improve ROI from non-branded paid search
Felicity Coghlan · February 23, 2022
Keywords form one half of a successful paid search strategy, and selecting the right ones...
Triptease Platform, Product Updates, Paid Search
Triptease launches Paid Search: Your new high-impact traffic acquisition channel
Felicity Coghlan · December 17, 2021
Driving direct booking volumes through Paid Search can be expensive, time-consuming, and d...
Direct Bookings, Hotel Technology, Google
Beat OTAs at their own game: A hoteliers guide to Search
Felicity Coghlan · December 03, 2021
Supercharge your 2022 Search strategy with this free hoteliers guide to Paid and Organic S...