Hotel Heroes, Conversion optimization, Marketing, Budget allocation
Solving the puzzle of conversion attribution
Alisa Voitika · August 09, 2019
Measuring the impact of each touchpoint of a conversion can be tricky - the disjoined data...
Metasearch, Hotel Heroes
"Without rate parity, you better stay away from metasearch!"
Alisa Voitika · August 08, 2019
In our upcoming webinar, we'll be speaking to Hotel Hero Dr Jan Sammeck, Director of eComm...
Direct Booking Summit
KEYNOTE REVEALED: Managing Director at Google Travel will open Direct Booking Summit Miami
Alisa Voitika · August 02, 2019
We’re delighted to announce that Rob Torres, Managing Director at Google Travel, will deli...
Hotel Heroes, Revenue Management, Ask the Heroes
Ask the Hotel Heroes: "Full control of inventory and parity is key to maximizing performance."
Alisa Voitika · July 31, 2019
Each month, the Hotel Heroes - our panel of trusted hospitality industry experts - answer...
Direct Booking Summit, Metasearch, Website optimization, Brand, Budget allocation
[WATCH] How to prioritize your direct booking budget
Alisa Voitika · July 23, 2019
“If you have a sh*tty hotel, there’s no way you’re going to do any direct bookings,” says...
Direct Booking Summit
[WATCH] Highlights from the Direct Booking Summit EMEA 2019
Alisa Voitika · July 05, 2019
The Direct Booking Summit: EMEA 2019 is behind us - and what a great event it was! Packed...